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Ajio is a women centric fashion eCommerce website which hosts designer clothes and some international brands for women. The website was launched recently at lakme fashion week 2016.

The website is a venture of Reliance Jio which is expected to launch more eCommerce ventures later in the year along with the much awaited telecom business.

The look and feel of the website is chick and modern, the merchandise meanwhile, on the first look seems a little expensive, let’s see if the website gets some rationalisation done on pricing.

On a closer look, the website seems to be getting itself ready with Men’s and Children collection.

Currently the following international brands are available on the website

  • Holster from Australia
  • mds from Singapore
  • Kira Plastinina from Russia
  • Cross Jeans from Europe
  • Tally Weiss from Switzerland

The collection includes, Western wear, maternity wear, lingerie and inner wear, ethnic wear like kurtas, salwars and sarees, footwear, sunglasses and fashion jewellery.


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